EIU-Paris is an officially recognized institution, authorized and regulated by both the French Ministry of National Education and the Ministry of Higher Education, Research, and Innovation. This authorization enables EIU to award certifications to its students, ensuring the validity of their academic achievements. EIU-Paris is not recognized by French government.

Since EIU operates exclusively in the English language and caters to a global student body, it has sought international accreditation and professional memberships from renowned organizations such as ASIC-UK, ACBSP, BGA, ECBE, and ATHEA, demonstrating its commitment to maintaining high academic standards.

Currently, EIU is pursuing programmatic accreditation for its BBA, MBA, and DBA programs from ACBSP, having already attained candidacy status. This further validates the quality of EIU's business education offerings.

EIU has also been recognized by CEOWORLD Magazine for its excellence in business education and has received quality assurance through QS Intelligence STAR ratings, underscoring its reputation as a provider of high-quality education. For further information please refer to https://eiu.ac/recognition-and-accreditation/

Bachelor of Business Administration (Top-Up) will allow learners to encompass various corporate and commercial activities across international borders. This major will give the learner a meaningful insight and understanding into the effects of cross-national activities such as the importance of contractual agreements, international risk mitigation, international logistics, and how to deal with international operations and activities.

To enter this program, the students must complete the SCQF Level 8 Diploma.

Bachelor of Business Administration in Hotel and Hospitality Management

1. HHM310 Housekeeping Management (7.5ECTS)
   This module will provide learners with an understanding of the responsibilities of managing the housekeeping division, inventory management, and cleaning procedures.

2. HHM320 Food and Beverage Management (FBM) (7.5ECTS)
   This module will equip learners with an understanding of managing food cost, controlling quality and standards, and handling inventory.

3. HHM330 Strategic Facility Planning (7.5ECTS)
   This module will provide learners with the practical knowledge of the required steps to strategize and plan for facility expansions.

4. HHM340 Sustainable Hotel and Hospitality Management (7.5ECTS)
   This module looks into how the hospitality industry can decrease its use of resources, and take a more sustainable approach to manage their impact on the environment.

5. HHM350 Hotel Business Marketing (7.5ECTS)
   In this module, learners will learn the necessary strategies to market a hotel to the 21st-century customer. This module covers topics such as the use of an online travel agency, revenue management strategies, and the importance of effective digital marketing.

6. HHM360 Hotel Financial Management (7.5ECTS)
   This module also focuses on loan repayment and reliable financial indicators that examine the finances of a hotel.

7. HHM370 Hotel Event Management (7.5ECTS)
   This module looks into all of the behind-the-scenes efforts that event managers handle in order to meet the customers’ expectations.

8. HHM380 Hotel and Hospital Management Capstone Project (7.5ECTS)
   This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

Total : 60 ECTs

Bachelor of Business Administration in Integrated Marketing Communications

1. MKT310 Marketing Image Branding and Recognition (7.5ECTS)
   This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

2. MKT320 Social Media Management (7.5ECTS)
   This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.

3. MKT330 Integrated Marketing Communication (7.5ECTS)
   This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.

4. MKT340 Digital Marketing (7.5ECTS)
   This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.

5. MKT350 Consumer Behaviour Outline (7.5ECTS)
   Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.

6. MKT360 Sales Management (7.5ECTS)
   This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.

7. MKT370 Marketing Research & Analysis (7.5ECTS)
   Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.

8. MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
   This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

Total : 60 ECTS

Bachelor of Business Administration in International Business Management

1. IBM310 International Business Management (7.5ECTS)
   This module explores fundamental concepts of business on a global scale and develops the learner’s understanding of the interdependent intricacies of international trade, politics, and culture, and their impact on international business management

2. IBM320 Managing International Workforce (7.5ECTS)
   Multinational firms deal with different cultures, customs, and practices from their employees, and have to create policies that are both fair and respectful of their employee’s multicultural traditions. This module will help the student look at all of the different complexities of managing a diverse workforce.

3. IBM330 International Business Environment (7.5ECTS)
   The international business environment includes many different topics from supply and demand, tariff and taxes, to the political climate and more. This module explores the multidimensional aspects of the international business environment.

4. IBM340 International Economics (7.5ECTS)
   International Economics is the module that explores why countries trade with each other, who regulates trade, and how trade is conducted between countries.

5. IBM350 International Marketing (7.5ECTS)
   International Marketing is the application of marketing principles in multiple international markets. This module, International Marketing, looks into the social, political, economic, and environmental factor of marketing.

6. IBM360 Import and Export Management (7.5ECTS)
   This module will look at the necessary strategies used to import and export goods, how to properly document inbound and outbound products and to effectively use trade agreements to the benefit of the company.

7. IBM370 International Trade and Contemporary Issues (7.5ECTS)
   Trade policies affect which country an international corporation can operate, and conduct business. This module will help to develop a learner’s ability to assess the international trade environment.

8. IBM380 International Business Management Capstone Project (7.5ECTS)
   This module will allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical applications in International Business Management. By completing the Capstone Project, learners will demonstrate their abilities to apply the necessary theories in real-world applications.

Total : 60 ECTS

Fee : Please refer to our Fee pages.